Name the thing
Ten minutes, and then stop thinking about it.
My project: <one sentence about what it does and who it's for> Give me 15 name options in three groups: - Descriptive — says what it does. - Evocative — suggests the feeling or outcome. - Made-up or compound — short and ownable. For each: why it works, and one reason it might not. Constraints: pronounceable out loud, spellable after hearing it once, under 12 characters if possible, no unusual spellings of common words. Then tell me which three you'd actually pick and why.
Say your shortlist aloud on an imaginary phone call. Anything you'd have to spell out is a name that will cost you every time you mention it.