competitor-teardown.txt
I'm building <my thing>. An existing tool doing something similar is
<name / description / paste their landing page>.

Analyse it:
- What job is it doing, in their words and in plain words?
- Who is it clearly for, and who is it clearly not for?
- What does their pricing tell me about their customer?
- What's conspicuously missing or obviously bad?

Then honestly: given they exist, why would anyone use mine? If the
answer is weak, say so and suggest where a genuine gap might be —
an audience, a price point, or a simplification.

Ask for the sceptical answer. "There's room for both" is the comfortable response and is often not true; better to find out now.